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Alphatech5
Newsletter * *
ISSUE #103
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10
Steps To
Top 10 Rankings In Google
By
Titus Hoskins (c) 2007
Most
webmasters go totally "gaga" for top 10 rankings
in Google. And for good reason, Google is the most
dominant search engine on the net and will deliver the
largest amount of traffíc.
More
importantly, those same webmasters will also inform you,
getting top 10 rankings in Google often means your site
will prove profitable. Mainly because obtaining targeted
traffíc is usually your first obstacle in creating a
viable online business. In other words, if you get top ten
listings in Google for good searchable keywords, it is
almost impossible not to earn money.
How
To Proceed?
First,
you must know the rudimentary basics of how keywords work.
Keywords and keyword phrases are the exact words someone
types into a search engine to find what they're looking
for online. If you have a site on "dog training"
then your goal is to get a top 10 ranking for the keywords
"dog training".
Now
if no one searches for "dog training" it would
be a useless keyword, you would get no traffíc no matter
how perfectly your site is optimized for that keyword.
How
Do You Know If A Keyword Is Good?
To
find out, you have to do some keyword research on your
particular keywords. Many professional online marketers
use keyword research software like Brad Callen's Keyword
Elite. However, you can also use the keyword suggestion
tools supplied by Google Adwords or Overture. Try here: http://www.digitalpoint.com
/tools/suggestion/
Now
if you chëck "dog training", you will find it
receives around 4,469 searches each day. That's a lot of
traffíc but you must realize that it may be too good, or
rather too competitive for your purposes, especially if
you have a new site.
Biggest
Mistake When Choosing Keywords
The
most common mistake most novice webmasters make is
targeting keywords which are too competitive. You simply
will not be able to compete or place for extremely
competitive keywords. Well established sites and
businesses with very deep pockets have the resources to
completely dominate those keywords.
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Long
Tail Keyword Marketing
Besides
online marketers have discovered that longer keyword
phrases are usually the most lucrative. These phrases
deliver traffíc which is better targeted and more likely
to convert into a sale. "Dog hunting training"
which gets around 100 searches a day will be more targeted
than the general term "dog training" and if you
have a site devoted to training hunting dogs then this
keyword phrase may convert better for you.
Always
keep this "Long Tail" keyword strategy in the
back of your mind as you implement the following steps to
achieve your own Top 10 Rankings in Google.
1.
Make A Master Keyword Líst
Your
first step is to make a master líst of the keywords you
wish to target. Obviously these should be closely related
to the theme of your site. Chëck the keyword competition
by seeing how many sites are listed in Google for that
keyword. Webmasters should also chëck the Google PageRank
of the sites that hold the top 10 positions. If all those
sites are PR6 and above it may be hard to get ranked high
for your keywords.
2.
Choose Related Keywords
Once
you have your master líst of keywords, find long tail
related keywords to target. Again, chëck out the
competition and daily searches made for each chosen
keyword.
3.
Use Quality Content For Your Keywords
Creating
quality content should always be your main goal. Write for
actual visitors who will see and read your content. First
and foremost you must have good useful content that your
visitors will use themselves and recommend to their
friends or colleagues. Tie this quality content in with
your chosen keywords. Use one keyword phrase per page.
4.
Keyword In Domain Name, Title and URLs
Having
your keyword in your domain name will score big points
from search engines. Plus, each page of content should
contain your keywords in the title & meta tags for
that page. Most experts also suggest you have your keyword
in the URL and use hyphens to separate your keywords.
Although the author has gotten good results by using an
underscore and htm in URLs.
Example:
www.yoursite.com/your_keyword
.htm
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5.
Do On Page Optimization
Keyword
ratio is a much discussed topic by SEO experts and many
suggest you should have your keyword in the H1 or headline
title of your page. Sprinkle your keyword and variations
of it throughout your page. Don't over do it but make sure
the robot/spiders will clearly discover what your page is
about. Many webmasters make sure they include their main
keyword in the first and last 25 words on their pages.
6.
Use Traffíc Modules
One
technique that works extremely well in Google is
clustering a closely related topic or subject into a
distinct separate section on your site. For example, if
you have a marketing site, you could create a whole
section on article marketing where you would have 50 to
100 keyworded pages all relating to your subject. Writing
articles, formatting articles, submitting articles,
article software... place a keyword linked menu on each
page to connect all your pages together.
Keep
in mind, your main objective is to supply quality
information to your visitors. One reason Google may favor
this type of structure is because they want quality
content returned in their SERPs.
7.
Try Article Marketing
Article
marketing is writing short informative articles on keyword
topics related to your sites. You then submit these
helpful keyworded articles to ezine directories on the
web. When your articles are picked up by related sites,
you receive quality One-Way links. The higher the quality
of your article, the more links you will receive.
Another
ranking tactic to use: If you're just starting out your
site will probably have a low PR rank and you will find it
hard to rank for even modest keywords. That's why it's
useful to take advantage of the higher PageRank of the
major ezine directories. Your keyworded articles on these
high PR sites will get picked up by Google and displayed
in the top 10 rankings. Now the displayed URL will be the
article directory site but the links in the resource box
will be pointing back to your site. Over time this article
marketing technique will raise your own site's rankings
for those keywords. Simple but effective.
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8.
Anchor Text And One Way Links
Off
page optimization is important in obtaining high rankings
in Google. Getting quality One-Way links is very
important. Anchor Text simply refers to "the
underlined clicked on words" in your links. Most
webmasters include their keywords in their anchor text as
this tells the search engines exactly what the links are
about.
9.
Tags, Blogging And Web 2.0
Take
advantage of Web 2.0 by using blogs, RSS feeds and the
social bookmarking sites like Reddit and Digg. Try
AddThis.com for a simple social bookmarking system. At the
very least your site should have a blog and RSS feed
attached to it as this is an effective way of boosting
your keyword rankings.
Tags
have become very important for getting higher rankings.
Keep in mind, in free blogging software such as WordPress,
categories will automatically be seen as tags. Blogger,
which is owned by Google, now has a form where you put
your keywords (tags) for each post you make.
10.
PPC vs Organic Search
Of
course, one of the fastest ways to get your links
displayed on Google is to pay for them by using Google
Adwords. Your ad and links will sit side by side with the
organic link results. In Pay Per Clíck advertising you
bid or pay so much per clíck for your keywords and you
only pay when someone clicks your links. But smart
marketers also know since you're getting millíons of
impressions advertising your products, acquiring name
recognition and branding through PPC advertising can be a
major side-benefit.
However,
most webmasters would say that organic links (SERPS) will
return better traffíc than paid links or advertising. In
most cases, this may be true because Google's organic
rankings are becoming more respected and more trusted by
users. They simply carry more weíght with surfers.
This
makes it even more beneficial to obtain top 10 rankings
for your keywords in Google. Depending on the
competitiveness of your chosen keywords reaching the first
page listing or even the favored number one spot is well
within any webmaster's reach. Just go for it. The rewards
are well worth your efforts.
About
The Author
The author is a full-time online marketer who contributes
his high rankings in Google as the major source of his
online income. For the latest web marketing tools try: MarketingToolGuide.com
. For the latest Internet Marketing Strategies go to: BizwareMagic.com
. Titus Hoskins. This article may be freely distributed if
this resource box stays attached.
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