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Alphatech5
Newsletter * *
ISSUE #104
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3
Top Tools and Services for an
Effective Internet Marketing Solutíon
By
Sydney Nelson (c) 2007
Everyone
knows the Internet is growing exponentially and
continually evolving. The major players in the continual
evolution of the Internet are the major search engines and
consumer generated media such as blogs. Because of the
continual changes, a well rounded Internet marketing
strategy must include a variety of proven marketing
options to ensure success. I will outline 3 of the most
effective Internet marketing solutíons available and how
they relate to your marketing strategy.
SEO
Optimization
Search
engine optimization (SEO) is the first because the frëe
advertising afforded by the search engines is partly
determined by on-page optimization techniques. With
thousands of new Websites being created daily, the
competition for a listíng on the first search result page
is increasingly saturated for the popular keywords.
Statistics show better than 90% of people only look at the
first search result page, and a similar percentage only clíck
on the top search listing.
In
order to compete effectively, a Web page must be designed
around a keyword or more effectively, a keyword phrase.
The keywords must be included in the page's title, keyword
META tag, page's description, the first heading (using the
H1 HTML tag), throughout the body of the page and within
the last 25 words on the page. These are just a few of the
basic SEO on-page options that, although will not guarantëe
a first page listing, are definitely required as a
starting point in an effective Internet marketing
strategy.
In
most cases, there is too much competition for certain
keywords such as "golf clubs". A better strategy
would be to use "golf clubs Chicago" or
handcrafted golf clubs". The more specific you make
your keyword phrase the better. A number of frëe tools
are available that will show the popularity of keywords
and how often they are used in the search engines on a
monthly basis. These will allow you to customize your Web
page knowing the keyword phrase's popularity. If you get
the first page listing for a keyword with less than 100
searches per month for instance, then it doesn't matter
because your traffíc will be very limited.
Link
Exchanges
Once
the on-page optimizations are complete, the off-page
optimization options need to be addressed. Link exchanges
are perhaps the best off-page SEO technique available. If
you download and install the Google toolbar on your
browser, you will see the Google PageRank of each site you
visit. Your PageRank is determined by the number of other
sites linking to your site, and the QUALITY of the link is
a major consideration. Pages are ranked from 1 to 10. The
higher the PageRank of the site linking to yours, the
better. Sites with a PR7 and above are considered as
authority sites and a back link will send Google's spider
to your page on a regular basis.
There
are a number of ways to get a back link to your site. You
can email a request to the Webmaster for a link exchange
and if they agree you would return the favor by placing a
link to their site on your page. You can also purchase the
link. A number of sites offër this service for a monthly
fee. So if you want to quickly get your site listed by
Google and the major search engines, then paying for a PR8
back link for a month or two might be well worth the ínvestment
in the long run, as new sites are placed in a "sand
box" by Google for several months until they prove
their longevity.
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One back link from a PR8 site is worth 1,000 back links
from PR2 or less sites. As a matter of fact, numerous
links from low ranking sites will actually be detrimental
to your site, because each back link is like a vote for
your site. If you have too many low ranking sites voting
for yours, Google will be reluctant to reward your site
with a higher PR. You have to do your research on the site
that offers to link to yours because if they were
blacklisted by Google, your site will receive the same
fate and you probably will nevër recover from this.
A PR 4 or 5 is relatively easy to attain. So your best
bet is to limit your back links to PR5 and above for the
best results. And by all means avoid link farms. Before
Google upgraded its algorithm, just the number of back
links was considered. But now the actual PageRank of your
back link is considered AND the PageRank of the sites
listing to THAT link. Links from link farms are now looked
upon as basically sp@m links. You would be better off
purchasing a listíng in a major link directory like Yahoo
or DMZ. It's definitely worth the ínvestment as these are
authority sites and are a major vote for your site!
Blogs
As previously indicated, consumer generated media is a
major factor in the evolution of the Internet. Case in
point is the enormous effect blogs had on the last
Presidential campaign. A very large percentage of most
searches will include blogs on the first page listing.
Over 50% of purchases, online and offline, are preceded by
an online search for more information. And a large
percentage of the information is offered by blogs. People
are very interested in the opinions of others on their
topic of interest.
The major blogs are updated on a daily basis which is
very important to Google's algorithm which uses the
frequency of updates (daily, hourly and by minute) as a
determining factor in the search result ranking. A
powerful marketing method used by the major blogs is to
submit articles on a particular topic to the major article
hubs such as EzineArticles.com. The article hub benefits
by having continually updated information (which Google
likes) where they can place their monëy makíng AdSense
ads. The blogger benefits by having a back link to their
blog at the bottom of the article.
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As
numerous other bloggers and Webmasters access the article
hubs for fresh information, the article can be syndicated
virally to a number sites on the Internet. This creates a
number of back links to your blog or your site generating
an enormous amount of pre-qualified frëe traffíc.
In
Summary
These
are just a few of the most effective online Internet
marketing options available. Other options such as
auto-responder email, Ezine advertising and pay per clíck
advertising should be included in a well rounded Internet
marketing strategy. No matter what options you use, you
definitely need to start with your on-page SEO techniques.
Your listing in the search results will be enhanced by a
properly optimized page.
Further
optimization must include the off-page SEO techniques such
as generating back links with the major site directories,
link exchanges and articles submitted to the major article
hubs. Using a blog for a reference in your article can be
a good thing as people will be more inclined to visit a
blog since it's not a salës page. Once they have received
enough information and you have generated their confidence
in your opinions, you can end up with a life time
customer.
About
The Author
Sydney Nelson is a Microsoft Certified Professional and
has a Bachelor in Information Technology. Please go to PromoBlackBoxZone.com
for more information on how to dramatically íncrease your
Website's conversions and presence on the Internet. More
articles on Internet marketing can be found at http://blog.PromoBlackBoxZone
.com.
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