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Alphatech5
Newsletter * *
ISSUE #107
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5
Tips to Effective
SEO Keyword Research Analysis
By
Valerie Di Carlo (c) 2007
Keyword
research and analysis can be a daunting task, when done
correctly, and expert keyword research is the foundation
to a successful SEO campaign. Many new website owners
think the keyword research analysis process is easy. They
think free tools, such as the Overture Search Term
Suggestion Tool is the profít pill that will bring them
ínstant results.
Unfortunately,
the frëe tools will only give you a rough guide and a
quick indication whether a hunch is worth further
research. These frëe keyword research tools are limited
to basic information. When performed correctly, expert
keyword research exposes so much more - all the gems that
are tucked away deep.
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Real keyword research requires research AND analysis.
There are so many aspects to the process that cannot be
left to chance. Attempting to do the keyword research on
your own is like going to a veterinarian to fix your car.
My advise to all clients I do SEO consulting services for
is to simply leave this task to the experts who have the
correct keyword research tools and expertise.
Following are 5 tips for effective keyword research
analysis:
1.
Latent Semantic Indexing (LSI) - Use multi-word phrases
Latent Semantic Indexing (LSI) is a vital element in
Search Engine Optimization (SEO) for better keyword
rankings in search results. LSI is based on the
relationship, the "clustering" or positioning,
the variations of terms and the iterations of your keyword
phrases.
Expertly knowing LSI and how it can be most useful and
beneficial for your SEO and the importance it has with the
algorithm updates to search engines like Google, MSN and
Yahoo which will benefit your keyword research for best
practice SEO.
LSI is NOT new. Those doing keyword research over the
years have always known to use synonyms and "long
tail" keyword terms which is a simpler
"explanation" to LSI. More often than not, these
long tail, less generic terms bring more traffíc to your
site than the main keyword phrases. The real bottom line
is that Latent Semantic Indexing is currently a MUST in
keyword research and SEO.
2.
Page Specific Keyword Research - Target your niche keyword
phrases for each site page
Probably the most common mistake in keyword research is
using a plethora of keywords and pasting the same meta
keyword tag on every web site page. This is SO not
effective! Your keyword research needs to be page specific
and only focusing on 2 to 5 keywords per page. It's more
work, but combined with best practice SEO, gives each site
page a chance for higher ranking on its own.
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3.
Country Specific Keyword Research and Search Engine
Reference
Keep
in mind that keyword search terms can be country specific.
Even though a country is English speaking, there are
different keyword terms you must research - and then
reference that country's search engine when doing your
initial keyword research. For instance, UK and Australia
may have different expressions, terminology and spellings
(i.e. colour, personalised). Referencing the terms in the
corresponding search engine is an important element to
keyword research that is often forgotten. So for example,
be sure to chëck the search terms on google.co.uk
or au.yahoo.com.
And, of course, if you have 3 to 4 really comprehensive
research tools in your arsenal, you will be able to search
for historical, global and country specific search terms
easily and effectively.
4.
Keyword Analysis - Cross referencing in the search engines
Once
the majority of the keyword research has been done for a
site page, it's time to plug those terms into the search
engines to determine:
- If it is really the desired niche keyword for that
page
- To assess the competitiveness of your keywords.
Along with checking the competitiveness of your
keywords you should look at the strength of the
competition.
- Are the other sites listed for your keywords truly
your competitors?
- Are the sites listed for your keyword even related
to your industry, products or services?
These
critical analyses of keyword phrases are often forgotten.
Since the keyword research and analysis is the foundation
of a successful SEO campaign, you certainly don't want to
build your on-page optimization on the wrong niche
keywords!
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5.
Ongoing Keyword Research - Repeat your keyword research on
a consistent basis
While
you may think that you have completed your keyword
research analysis and laid a solid foundation for your SEO,
you need to keep monitoring your keywords and tweak as
necessary. Keywords can change from month to month as
keyword search terms change, genres change and/or if your
niche is within social portal networking sites - to name
just a few. Maintaining ongoing keyword research is
essential for best practice SEO.
Most
Successful Strategy to Streamline Your Keyword Research
Efforts:
Yes,
many website owners will opt to do the keyword research
and analysis themselves with only a marginal effect on an
SEO campaign. It's not the most successful strategy to use
for the most effective results.
To
be certain of your keyword data, accurate keyword analysis
should be performed - and cross referenced - across
multiple expert keyword tools.
Effective
keyword research lays the ground work for effective SEO
results and can help you kick-start the ranking process -
perhaps even giving you a step up on your competitors.
The
most successful strategy to streamline your keyword
research efforts is to hire an expert. Focus your business
efforts on your strengths and expertise and allow the SEO
experts to effectively perform the keyword research
analysis correctly.
About
The Author
Keyword
Research Analysis expert Valerie DiCarlo helps
companies large and small - worldwide - enjoy a long term
improvement in website visibility, increased brand
awareness, a continuous flow of new sales leads and higher
revenues. To discover how you can improve rankings across
multiple keyword phrases and search engines, go to: http://www.seo-web-consulting
.com
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