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10 Content Rich Ideas For
Your Website
By
Elizabeth McGee (c) 2007 |
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With increased internet competition and
search engine scrutiny, it's no wonder that web business owners lose
business, become discouraged and drop out of the rankings.
But there's one saving grace that can
help keep web businesses afloat. It's content.
In recent years the debate has heated
up over what is required to keep websites ranked well among the search
engines, but one thing we can all agree on is the need for quality,
useful content. You needed it ten years ago and you still need it
today.
There are many ways to provide your
site with useful content however your challenge will be to keep it
unique, easy to read, interesting, informative and regularly updated.
Here are a few content rich ideas that
will help you achieve those goals:
- Provide Editorials
This is your own personal opinion about a story or event rather
than an objective approach you often see in the newspaper.
Editorials provide food for thought and invite viewer opinions.
You can write editorials yourself or you can urge your visitors to
write relevant editorials for placement on your site. A good
editorial will keep your site interesting and colorful.
- Provide Articles or How-To
Guides
Write articles or have them written for you. Use your articles to
offer tips, facts, resources and information that your viewers
might be interested in. Write articles with the intention of
offering a solution to a problem. Readers also appreciate it when
you include your own personal experiences and suggestions.
Similarly offer a how-to guide that offers step-by-step
instructions or advice on how someone can achieve a desired goal
or learn how to do something.
- Provide a Knowledge Base /
Glossary of Terms
Post a question and answers page and/or a glossary of terms. Both
will provide a comprehensive knowledge base of information related
to your site's topic.
A glossary of terms is a perfect way to help educate your viewers
and clarify confusion. Also, as new questions come across your
desk, they can be added to your Q&A page, expanding and
updating your content on a regular basis.
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- 4. Provide News Stories
Post the latest news stories related to your site's topic.
Simply post a news item you find interesting and relevant and
write a brief 2-3 line summary. Below the summary attach a link
to the full story.
Remember to post only articles that are recent and relevant. Old
or off-topic pieces will result in lost visitors.
- 5. Offer Contests or Surveys
Posting a contest or a survey allows your viewers to be
interactive with your site.
Contests are unique because they can make your site 'sticky'
meaning your visitors will check back frequently. Additionally,
conducting surveys will provide you with information about your
visitors and what they are looking for but once your survey has
been completed and tallied, you can post the information to your
site.
People love to enter contests and offer their opinion. Both
options offer unique ways to get your audience involved and
provide you with interesting content.
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- 6. Provide Guest
Interviews
Find an expert in your field and ask them to consider doing an
interview with you. Compose a number of relevant or burning
questions that you can ask your guest speaker. You can later post
the question & answer interview to your website.
- 7. Post a Calendar of
Events
Offer a calendar of events that pertains to your site's topic. For
example, if you have a site for runners, offer a calendar of
marathon events. Your viewers could come to rely on you for such
events encouraging return visits.
- 8. Provide Product
Reviews
If you have purchased a product that your viewers may be
interested in, post a product review. This not only adds original
content, it creates credibility and establishes you as an
informative resource. This form of content is also ideal when
offering affiliate products.
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- Post a forum on your
site.
A forum often provides your visitors with candid, honest information.
Visitors can also post comments, questions, articles and opinions. A
forum not only allows visitors to add their content, they can also
help you network and build joint ventures.
- Create a Blog
Blogs are easy to create, they offer a variety of information sources
on a huge number of specific topics and the search engine spiders love
them. That's because blog content is updated in real time offering its
visitors news and information that isn’t readily available anywhere
else.
Elizabeth McGee has been a top resource for
online marketing success since 2001. Her talent and experience gets YOU
results. Get her Free Newsletter & Online Traffic e-book at: http://www.homenotion.com
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