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Just 5 years ago getting a high ranking in the search engines was easy. As search engines have gotten smarter it has become impossible to get a high ranking in the search engines with gimmicks. Now the only way is to have one of the best pages about your topic and lots of people agreeing that it is one of the best by linking to it. Before explaining how to get high rankings in the search engines it is important to understand some basics about search engines.
If you were to run a search engine what would be your number one goal. This one is simple; you would want to be the most used search engine on the Internet. The only way to become the most used search engine is accuracy. People use a search engine for one reason and that is to find what they are looking for. When I first started using the Internet 12 years ago, it was difficult to find anything in a search engine. You would type in baby toys and get hundreds of sex toy sites with a few baby toys sites mixed in. Now you type in baby toys and you get baby toys. The reason Google became number one was that for several years they had the most accurate results. So if you want to get a high ranking in a search engine for the terms your pages are about, then you must give the search engine what it is looking for. The search engines became more accurate because now they look primarily at one thing. That one thing is content. The only way for a search engine to find out what a page is about is to scan the page and see what it is about. Yes, there are a few other things the search engine looks at but none of those things matter if the content does not match what people are typing in a search engine. If you want to rank high in the search engines, you must make a great page specifically about the topic that page is about. Natural Language It also matters how you put your content on the page. One of the things search engines look at now is natural language. You cannot just put a search term a bunch of times on the page. It is true than once upon a time that worked. But stacking search terms no longer works. Search engines look at how many times a term shows up in a sentence and how many times it shows up in a paragraph. In a normal paragraph you will not have a search term that shows up 6 to ten times. That is not the way a paragraph is normally constructed. When a search engine sees this it counts against you and not for you. The same is true about sentences. So be careful how you word your content. Try not to put the same term multiple times in a sentence or several times in a paragraph.
It is also a good idea to make sure you write in complete sentences and make your content read well. This is not just a good idea for search engine consideration but also for the reader of your page. You want them to find the page informative and easy to read. Having them come back and telling their friends about the page is important. If they find it interesting enough, they may just give you that all-important link to your page. Here are some other things to consider about content. The content of your page is not just limited to the words written on the page. Search engines also look at how you present your content and what you say about it. For example, every page in your site should have a title. This is the first thing written on the page such as the title to an article. When you present a title you place it as a heading. Heading tags are a way to tell the search engines this is what my page is about. To be effective your heading needs to be about the same thing as the rest of the content of your page. You can also put sub headings on the page. You can title different sections of the page with heading 2 or heading 3 tags.
Search
engines also give you two places to tell them what you think your
content is about. This is done through your meta title and description
tags. These are the only two meta tags that most search engines look
at so far as determining how they are going to rank your page. I do
not even add a key word tag to any of my pages. The meta title is the
place where you tell the search engine what your page is about. It can
be exactly the same as the title on the page itself (your H 1 tag or
page heading). Your description tag gives you the opportuníty to
describe the content of the page to the search engine. The description
needs to be short and to the point. It should be no more than two
sentences but preferably only one sentence. There is no reason a good
description of a page cannot be made in one simple but complete
sentence.
. Last but not least is the overall content of the page. Make each page about one thing. The more topics your page talks about the less credít you get for each topic. For example you want to make a page about the three most influential people in medicine today. You can make your first page generic and mention the names of the three people and their general contributions to medicine while concentrating on making sure every paragraph is about the main topic of "most influential people in medicine". Then, if you want to go into detail about the three individual people, make a separate page about each and have them linked to from the "most influential" page.
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