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The
SEO 10 Step
Thumbnail
Manual
By
Dan Mercurio
(c) 2007 |
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Let's
get one thing straight, Search Engine Optimization (SEO), can be
taught to the masses, but very few individuals are willing to
methodically go through the steps, on a consistent basis, to achieve
and maintain the ultimate ranking for their website.
This article is designed to simply touch on the cycle of events
required to raise your current website's ranking in the search engines
and then maintain those levels for the long haul.
The 10 Steps needed for proper SEO are
outlined below follow by a very brief description. There are many
tools available which enable you to perform the analysis required
producing key data. This data is needed in order for you to
effectively optimize your website.
1. Identify Your Competition
Run an analysis on what you figure to be the most common keywords
searched for your site. Take a look at the websites that rank above
you in the search engine results - this is your competition. Create a
líst of the top five websites and move on to step 2.
2. Quality Link Building
Find out who do your competitors link partner with? Make every attempt
to link partner with high quality websites. There is tremendous value
in linking to high quality websites. Find out who your competition has
a link to. Take the highest ranking (quality) websites they are linked
to, contact these websites, and set up a link partnership.
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3. Perform a Keyword Analysis on
the Competition
This allows you optimize your website for the same keywords. You'll
want to chëck out your competition's website and optimize the
content on your site for these particular keywords more effectively
than the competition. Keyword Density, how often a particular
keyword appears in your website, is paramount for achieving high
rankings in the search engines.
4. Rinse and Repeat
Steps 1-3 are the foundation for search engine optimization. What
you are doing is building both a highly tuned website and search
engine strategy enabling you to beat your competition both with your
website and your website's exposure on the search engines. Repeat
steps 1-3 for as many keywords/phrases as you feel create the
greatest exposure for your website.
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5. Your Keywords
Create a líst of keywords/phrases that you may not have come across
from your evaluations and find out what the popularity is of these
keywords/phrases. You may find a niche that your competition does not
have, therefore creating more exposure for your website. You would
obviously want to inject any of these keywords/phrases into your
website.
6. Let's Go Under The Hood
It's not nearly enough to have the competition's keywords and link
partners. You need to tinker behind the scenes, "Under The
Hood" of your website to really soup it up! Take your main
keywords/phrases and very efficiently place them into the Page Title
and Meta description of your website. This is absolutely necessary in
order to help bring everything together if you want to rank high in
the search engines.
7. Keyword Density
(Keyword/Total Words)
Quite simply, use, but don't overuse, your main keywords that appear
in your Page Title and your Meta Description. You want these keywords
to appear as early as possible on your page, but in a grammar friendly
format. Listing keywords/phrases randomly on the page is a "No
No". The text content should read well with a good flow. The more
keywords you can place in your content, the higher the Keyword
Density. Alt Tags and Header Tags improve your Keyword Density.
8. Submit Your Website
Your website needs to be submitted to the major search engines in
order for it to be seen in a timely manner. Google, MSN, & Yahoo,
along with other major websites, make it available to you to submit
your website for review. It is suggested to only submit a few pages a
day to a couple of the major search engines. You do not want to
perform this daily. Over submitting is a bad thing in the search
engine world. Submit your pages a few times a week until you know you
have been indexed.
9. Chëck Your Indexing
Go to the search engine of your choice, type in the keyword/phrase you
are interested in, and see if your site has been indexed. You may have
to run through a number of pages to find your URL. Once you find your
URL, you then know that you have been indexed. You may want to give
this a few weeks in order to be indexed.
10. Continue to Refine
Your SEO work is nevër complete. Getting ranked in the search engines
is only the beginning. The ongoing work required to successfully rank
high in the search engines doesn't end. It's because of this grueling,
never-ending, process that most people fail at SEO.
We wish you the best of luck with your
optimization.
About The Author
Dan Mercurio is President of Elite-SearchEngineMarketing.com.
Let us show you how affordable and effective SEO done our way can be.
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