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Alphatech5
Newsletter * *
ISSUE #157
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SEO
- Just Add Water.....NOT!
By
Jennifer Horowitz (c) 2008
I
miss the old days....life was simple. Your TV had just a
few channels, your phone was attached to a wall, and the
computer was a cool thing to have for the few who could
afford one. But times change, our world changes and
technology grows. TV has 200 plus channels (and still
nothing on), your phone is attached to your hip and you
could not live without a computer and the Internet is
filled with billions of pages.
SEO was an easy job then. It was a no brainer. It was
fast, it worked and the stress was little. Well, those
days are long gone and the facts of SEO are no longer as
easy as it used to be. It is not a quick fix and it is an
ongoing process.
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Sure, there are hundreds of SEO companies available for
you to choose from. Cheap ones that say they submit your
site to 1000's of engines (big deal), ones that add 100's
of doorway pages (look out for spam), those that promise
fast top rankings (they lie). Let's face it, for SEO there
is The Good, The Bad and The Ugly. But lets not focus on
the bad and ugly....they may be cheap, but you get what
you pay for...nothing!
SEO is not instant, not any more. You need to look at
many factors, you need to be prepared to make changes, you
need to be willing to work closely with your SEO expert
and be willing to be in it for the long haul. SEO changes
and you need to be ready to meet those changes.
You should be serious about your web site. This is your
business and you need to treat it as such. Canned web
sites, website templates that offer everything from stores
to products to hosting and say you have no worries on
updating the site and still can achieve rankings may be a
bit misleading. SEO is ongoing work and one you need to be
prepared to handle.
Your SEO Expert serves two purposes...to guide you in
changes that you need to make to a web site and to help
you optimize your web site by actually working within the
site so that you can be found for relevant keyword
phrases.
Your Web Site Design
It used to be that design aspects really did not
matter. Well, now they do and it is a big deal. If your
site is poorly designed, poorly coded and developed using
complex databases or heavily graphic, you face issues. You
may need to make changes, you may want to develop a new
site...whatever the need, your SEO will inform you what
issues may be causing the site from being read correctly.
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Your Keywords
Please...generic words may seem like the best, but with
billions of pages, is it really feasible? Keyword phrases
are extremely important, phrases that target your audience
are imperative. Your SEO expert should work with you on
helping you to make the most important choices on good,
targeted and precise phrases that will target your
consumer or product line.
Your Content
Using your keywords in content is important for the
engines. Having good content is important to your consumer
as well. Lack of content is not going to help you gain on
the engines and lack of content is not going to help your
consumer understand your product line. Your SEO expert can
provide you writing assistance for those do it yourself
folks or provide you with their expert content writers. Do
not be fooled...if you are not using keywords with
content, how can you expect to achieve rankings for those
phrases?
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Your Site Link
Popularity
If no one else thinks your web site is important, then
why would a consumer. You web site needs to be found on
relevant web sites. You need to get your site out
there....it needs to be seen on other web sites. Not doing
so means that even you do not think your site is important
enough to share with others. Your SEO can help you achieve
a successful link campaign or even consult with you on the
process. This is a time consuming task, and it needs to be
done right. I mean, you want your site to be seen on the
best of sites, so take the time to consider getting a link
to those sites that can help you be seen as an expert in
your product field.
Your Blog
Funny word...Blog. I mean, what does it really mean?
Who came up with it...well who cares. What is important is
that they are fabulous for helping with your SEO campaign.
They are informative, they are easy to navigate, they
contain content and so much more. Bogs are the way to go
to help enhance your site. Again, your SEO can help you by
developing a blog. You can easily learn to maintain it,
keep it fresh, and keep it current.
Conclusion
Sure, SEO is just part of your marketing game plan. But
it is a vital one when used with your other online and
offline marketing. Gone are the days of easy rankings.
Just because you built it, doesn't mean they'll come. A
website is a business and as such deserves your time and
your professional SEO to help you achieve your goals and
bottom line success.
About
The Author
Jennifer Horowitz is the Director of Marketing for
EcomBuffet.com. Over the past 10 years Jennifer's
expertise in marketing and Search Engine Optimization (SEO)
has helped clients increase revenue. Jennifer is the
editor of the popular Spotlight on Success: SEO and
Marketing newsletter. Follow Jennifer and stay current on
SEO, marketing, social media and more: http://twitter.com/EcomBuffet
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