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Alphatech5
Newsletter * *
ISSUE #159
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Tips
for Designing a Stellar Website
By
Sarah Lamansky (c) 2008
You
have the layout complete. The text is done. Let's Build!
Wait. Make sure you have all your ducks in a row first
before throwing up any old website. Stand out, be
different, and showcase your product in a stellar setting.
Check out these tips for designing a website that will
quickly convert traffic to sales! Clean code with a crisp
marketing message, coupled with a search engine friendly
design might just knock the socks off any search engine
that comes crawling your way.
Slappin' Ya in the Face
Obvious
You'd be surprised by how many people say, "...but my
phone number is right there!" ...But is it, really?
Is your call to action on your website so pronounced that
it practically hits your potential buyer-customer square
between the eyes? If not, you might want to fix that.
Studies show five seconds is all you've got to captivate
your audience with a bright call to action, or a custom
graphic to make it obvious. Hook, line and sinker them
with a sheer cut, eye popping call to action! Whether it's
a "Call Today", "Book It", or
"Buy Now" - make sure the Pick ME cue is
apparent and obvious to your target audience.
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Get
Ready to Rumble...
We're all human. Competition runs in our blood. Everyone
wants to be first or "the best"... carry this
attitude over to your website and you are sure to beat out
your competition! Your website is your virtual store, and
if you don't possess this thinking already, you need to.
Invest in your website, as its seen 24 hours a day, seven
days a week by potential clients all over the world. Be
prepared and get educated, as a website is a terrible
thing to waste. The good old days of tweaking things here
and there and wham! ...top ten placements, is over. Invest
your time and hire
a good SEO firm to help you market your business the
right way.
Find out who's the hottest in your industry and make it a
goal to beat them. With over 180 million searches on the
web today, it is imperative to research keyword phrases
that your competition is going after. What are their
marketing tactics and are they working? Do they have an
email campaign located on-site? What are their
credentials? Does the website provide coupons, discounts
or hot deals? It's the internet my fríend, the
competition is steep and all bets are off. So, roll up
your sleeves, put on your gloves, and get ready to rumble!
Or, research an internet marketing firm that specializes
in both search engine optimization and website design that
can fight the battle for you.
Simple Simon Wins
Being a "Simpleton" ain't all that bad these
days. Just because the world turns at record breaking
speeds doesn't mean your website has to. Too much going
on, whether there are words upon words, or graphics up the
wazoo, can do more harm than good. Be cautious before
slapping up just any old image or using too much text to
get your point across. We all know that "Content is
King!", but Optimized Content reigns supreme. By
strategically placing the right keywords in your Title
Tags, Meta Data Tags and throughout the body of your
website, your business will benefit. Clean design, concise
code, and fresh marketing ideas that are clear to the end
user will help you get the leads and generate the desired
sales you are looking for.
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Optimize,
Optimize, Optimize!
Search engine optimization... what's all the hype about!?
Internet competition is booming - open your eyes and smell
the code! If you have a beautiful website, but it's not
converting...you've wasted your time and money. A well
built website with search engine optimization in mind is a
goldmine at your finger tips. What's the first step in
optimization? Researching and determining a líst of
keywords that will drive traffic to the site and convert
into sales. Test out various keywords, find out what your
competition is and let it ride. For the keywords that
don't convert, bag 'em. Expand your focus to reach broad
based keywords as well as long tail keyword phrases. The
narrower the keyword is, the more likely the user will
convert on your page.
Widgets are In
What is a widget? Widgets aid in the process of
interacting with your target audience. When your potential
customer/buyer installs your widget on their webpage, blog
or social media networking profile - you wín a valuable
fríend! Widgets provide a great way to strengthen the
bond between your existing customers and any newbies who
are interested in your product. Get new customers and
provide a widget for them to interact with you.
Personalization is "key". Almost anything can
become a widget - from games to stock tickers or audio
players - put your thinking caps on and give your
customers the option!
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Smarty
Pants Always Test
This is true. Successful websites are successful because
webmasters test their work. A great way to test your
website to see if your design is working is through the
A/B Split method. These tests run concurrently, at least
for a couple of weeks to gain true results. A/B testing
provides real world, data-driven, unbiased results based
on your target market. There is now even an easy to use
A/B Split testing program through the Google Website
Optimizer tool! Check it out and win big. Go ahead - be a
smarty pants... you know you want to!
Time to Analyze
Yes, folks - it's time to analyze. You might think the
hard work is done, but it's now time to see if all your
work has paid off successfully. You've created this
gorgeous website perfectly equipped with clear calls to
action, clean code and search engine friendly site
architecture - now what? Let it ride and hope for the
best? NO! Test, test and analyze your findings.
Does your hosting company provide a stats program? If so,
fire that baby up and analyze what is working, what can be
tossed out and what needs to be amped up. Focus on unique
visitors, time on site, referrals, and what keyword
phrases are driving the most targeted traffíc. A stat
program is your fríend, NOT your enemy. Embrace your
website's analytics and learn from them to tailor your
website, your search engine optimization and your business
model after this information. Google also has a free
analytics program that involves placing a simple code
before the </body> tag on pages you'd like to track.
Fast, effective and proven.
If you are a "do-it-yourselfer", I hope these
tips helped you with the marketing of your business. If
you are too busy and are looking for a firm to handle both
the building of your website and the marketing - research
a good SEO firm. Count on a professional internet
marketing company to shine through and get your hard work
to pay off. Good luck!
About
The Author
Sarah Lamansky is a Search Engine Marketing Manager at Mannix
Marketing, Inc. in Glens Falls, NY. Please contact us
for all of your search engine marketing, website
design/development and advertising needs. With a positive
approach, streamlined goals, and over Ten Years in the
search engine optimization industry, We Get You Found On
The Web AND improve your sales. For website tips,
advertising ideas or a FREE search engine optimization
quote, please contact us. Got ten minutes? Let's talk.
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