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Alphatech5
Newsletter * *
ISSUE #166
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The 3 Types of
Website Traffic
Where does traffic come from?
Now I'm not talking about that stuff we all get stuck in
during rush hour. Website traffic is essential, if you
have no traffic to your website you are not going to get
anyone buying your products or reading your articles.
Traffic is one of the key components of your website and
is available in these three forms.
1. Pay For It.
You can buy traffic typically using
what is known as Pay Per Click advertising. The major
names in this market are Google and their AdWords program
and Yahoo Network Sponsored Search. There are many smaller
companies around also but they all follow the same
premise.
You create your account, grab a
bunch of keywords and create your adverts. You can define
the amount you want to spend per click or per day, what
geographical areas you want your adverts to appear in and
even what time they should appear.
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When someone types one of your keywords into for
example Google your advert will be displayed down the
right hand side of the natural search results. If the
searcher then chooses to click on your advert and gets
forwarded to your website you will get charged for that
click.
The price you pay for each individual click depends on
a variety of conditions such as how many other people are
competing on that keyword. The more competition the more
it costs to be higher up the ranks. The position you want
to occupy. The percentage of people who click on your
advert, the list goes on.
Pay Per Click advertising can be very successful but
has a steep learning curve, it is essential that you do
lots of research into your chosen Pay Per Click vender and
in the niche you are in.
2. Borrow It.
This option is not for everyone, but in certain niches
it can be effective. The first method of borrowing traffic
is what is called link exchange. This is where you put
links to another website on your site and they put links
back to you on theirs. This can be beneficial as you can
get traffic from a more successful website reasonably
quickly. However this traffic is not always targeted.
The second option in the affiliate marketing world is
called a joint venture or a JP. This is essentially where
you would contact another marketer or company who had
products that complements yours. If they are interested
they may send a mailing out to their list or put an entry
in their blog alerting their visitors about you and your
relevant products.
The key things to remember about borrowing traffic is
that you have to give something in return. This can make
it tricky when targeting very successful websites.
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3. Create It.
Creating your own traffic is one of the best ways to
start bringing people into your website. There are
literally hundreds of ways to start creating your traffic
but I'm just going to tell you about two of the most
popular.
Articles are a great way of generating traffic. You can
write your articles about your chosen niche, offering
advice, definitions, explanations, news, reviews just to
name a few. Once you have created your articles you can
put them on your website or blog as content. You can also
upload them to article directories or even assemble a few
of them into a white paper or ebook to give away to
visitors.
Video is currently the big thing on the internet world.
Everywhere you look there are videos for everything. 50%
of all web traffic is video and YouTube alone receives
12.5% of all the traffic out there. YouTube has made it
possible for anyone to upload their videos for the whole
world to see. Just as you can create an article about
anything you can do the same thing with video. The best
option is to do both: Create it in print and create it in
video.
I wish you all the best of success.
About the Author:
Mark Voce - I hope you found this article helpful.
Check out my blog to get more advice, tips, secrets and
the latest news on Google
AdWords and Internet
Marketing.
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