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Alphatech5
Newsletter * *
ISSUE #177
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How
Social Media is Killing CNN
By
Kalena Jordan (c) 2008
Anyone
who spent time online the previous week could not have
avoided being exposed to the horrific events of the Mumbai
terrorist attack on Thursday.
Those plugged into social media networks such as Twitter
and Facebook were privvy to a fascinating
but terrible phenomenon. Online viewers the world over
were inundated with live, up to the second footage and
news items channeling the Mumbai carnage to their computer
screens, literally as it unfolded.
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I
was logged into Twitter
and glued to my laptop screen all day. Several bloggers
residing in India's financial capital were live-blogging
events as they happened and many others who couldn't get
online were on the phone feeding updates to news agencies
and social media sites.
To keep up to date, I relied on Twitter user @BreakingNewz,
who was apparently in touch with several witnesses,
hostages and even military personnel that were live at the
scene. The updates I was seeing were minutes, and in some
cases, hours ahead of news agencies such as CNN and
Reuters.
In fact, the news was so instantaneous that Mumbai police
had to step in and ask several live bloggers and
Twitterers (including BreakingNewz) to stop
the updates as they were undermining military
operations underway to thwart the terrorists and rescue
hostages. Apparently the terrorists were using the live
Internet feeds to pinpoint the location of police
determined to stop them.
Which brings up an interesting point: does the immediacy
of social media have the ability to kill off traditional
news agencies such as CNN and BBC?
According to Wikipedia,
CNN airs to more than 1.5 billion people in over 212
countries and territories. Impressive, but the Internet
has a wider
reach and faster growth. So what about on-the-ground
reporters? CNN is apparently second only to Britain's BBC
News in terms of the number of employed news journalists
and worldwide news bureaus. To that I say big deal. There
are undoubtedly more people blogging the news in better
and faster ways than CNN journalists.
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More
and more people are ditching their newspaper subscription,
switching off the TV and turning to the Internet for their
daily news fix. And why wouldn't they? It's faster, cheaper
and interactive. They can subscribe to the feeds of digital
journalists and bloggers they like, they can search news by
region, category or timeline and thanks to social
networking, can be informed the very instant news happens in
the world.
So could the advent of social media signal the end of
traditional news journalism? Yes, I think it could. We've
already seen how the Internet has impacted
newspaper publishing .
Perhaps topical specialization is one answer to the digital
vs paper journalism dilemma. Maki explains it well in his
blog post The
Future of Content in an Age of Information Overload:
"If newspapers can't compete with blogs and online
news sites in terms of speed and variety, perhaps they can
trump them in terms of depth or trust. After all,
feature-length content with solid, investigative reporting
is not something you'll often find on most blogs or personal
sites on the web."
Then there's the recent wave of spats
between journalists and bloggers. Many of the articles I've
read lately feature defensive
posturing by some traditional journalists whining that
bloggers are "ruining" the art of writing by
flooding the Internet with poorly written micro content.
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Perhaps
some journalists are feeling threatened by the ability of
bloggers to reach the masses before they do? Or is it
because they can't handle the fact that the art of writing
is now in the grasp of anyone with a PC and an Internet
connection?
To those journalists I say - get over yourself. Blogging
is the ultimate equalizer. Just like brick and mortar
businesses had to come to terms with e-commerce, writers
need to adapt to the digital medium and morph their skills
to suit, not throw tantrums and claim that the sky is
falling.
Having spent much of my secondary and most of my tertiary
education training as a journalist, I can understand the
resistance they feel to the digital wave and their loyalty
to the traditional craft. But the Internet is actually
giving journalism a larger audience and providing ordinary
people with a voice they never had before.
As Andrew Sullivan writes in his thesis-like post Why
I Blog:
"...as blogging evolves as a literary form, it is
generating a new and quintessentially postmodern idiom
that's enabling writers to express themselves in ways that
have never been seen or understood before. Its truths are
provisional, and its ethos collective and messy. Yet the
interaction it enables between writer and reader is
unprecedented, visceral, and sometimes brutal. And make no
mistake: it heralds a golden era for journalism."
The naked truth is that the cachet of being a journalist
is no longer restricted to the tertiary-educated,
long-suffering newspaper cadet. Global Internet uptake and
the advent of Web 2.0 has ensured that news can be
reported instantly anytime, anywhere, by anyone.
Social media sites provide the channels to reach a mass
audience and blogs provide the content. Blogging - even on
a micro scale like Twitter - unlocks the journalist inside
everyone and that's not a bad thing.
About
The Author
Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As
well as running a daily Search
Engine Advice Column, Kalena manages Search
Engine College - an online training institution
offering instructor-led short courses and downloadable
self-study courses in Search Engine Optimization and other
Search Engine Marketing subjects.
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