|
|
|
Web Hosting
From Just $3.99/month!
Dollar-for-dollar, feature-for-feature, you'll
find the Web's best hosting plans right here.
But our plans aren't cheap - they're
affordable. Big difference!
Plus, all of our state-of-the-art
hosting plans come complete
with FREE
24/7 technical support.
|
|
|
|
Domain Names
. Start
your domain name search here!
Domain names for up to 70% less than our
competition. A long list of FREE extras with
EVERY domain including your own email, hosting
and blog. Service and support that's second to
none. Come see why we're rated the #1 fastest
growing and #1 Overall Best registrar!
|
|
|
| Let
gospace1.com put you in the red-hot domain
name registration and Internet business. We've
done the heavy lifting -- product development,
customer support, infrastructure -- we've even
built your Web site. So take your business live
on the Internet and start earning money TODAY!
|
|
|
| Get great value
ebooks from our superstore. Hundreds of
titles to choose from.
|
|
|
| Get a real
online business today. Visit our main site
at http://www.alphatech5.com/
|
|
|
| See our Climate Change info
directory here |
|
This is the best
information and resource directory
for Climate Change and Global
Warming. |
|
|
|
|
|
Alphatech5
Newsletter * *
ISSUE #178
|
|
The Secrets to
Keywords - Expanding Your List
The Primary objective of a
business website is to
attract potential buyers and convert them into paying
customers. Relevant keywords allow you to fulfil this
primary objective. They help you attract relevant traffic
that want to buy the types of products you have to offer,
however, the more relevant keywords that you rank well
for, the more business you will do. By effectively
expanding your keyword lists, you expand the potential
market for your business.
There are two fundamental ways of
expanding your keyword lists:
* Long tail keywords that
give you depth and allow you to dominate a particular
market - so, moving from 'chocolate' to 'chocolate gifts'
to 'corporate chocolate gifts'. These long tailed keywords
tend to have a smaller advertiser competition, therefore
you get a better PPC price, also, you dominate that
specific niche market.
 |
*
Related keywords that allow you to broaden the range of
market sectors that you can target. So, if you're selling
gourmet chocolate, you may find opportunities in related
keywords such as 'truffles', 'fudge' or 'luxury foods'.
Related keywords can make you aware of markets that you
might now have considered. So in building your online
business, you need to make sure you have an effective
sales process in place. Do that and you will have real
benefit from expanding your keyword lists.
You need to convert people
who arrive at your website into paying customers. If you
don't do that, then it doesn't matter how extensive you
keyword research is, or how effective your optimization
efforts are in drawing new visitors to your website. If
you can't convert a visitor into a customer then your
efforts will be doomed to failure.
Only when you have got an
effective sales process can
you get the real benefit from expanding your keyword
lists. And when you have that sales process in place, like
any business you will want to expand. You could add new
product lines, associated products and other ways to
expand your potential income from each of the customers
you attract.
However, before you embark on the
path of product development you need to be sure that
you are getting maximum return from what you have already.
Let's suppose you've got a website that performs well -
you get 100,000 unique visitors per month and you have a
conversion rate of 3%. That equates to 3,000 paying
customers per month. Not a bad business situation to be
in.
|
Now look at your log files. From these you see
that 30% of your traffic comes from search engines. Dig a
little deeper and you find that 80% of this comes from
around 20 good keywords. Here's a quick calculation of
what this means:
* 30% of your traffic comes from search engines
so that's 30,000 unique visitors per month. 80% of these
come from your top 20 keywords - that's 24,000 per month.
* With a conversion rate of 3%, those 20
keywords bring you 720 paying customers every month. Now,
if you could find another 20 keywords that perform just as
well, then you could add another 720 customers, giving you
a total of 3,720 customers per month - an increase of 24%.
And if you could achieve this growth once, could
you do it again? Of course, the answer to that depends on
the potential in your marketplace but the underlying
principle is that good keywords will bring additional
revenue to your website and you really can't get too many
of them.
About
The Author
Article by Darren Jennings - Expert in
Business Building, Coaching, Mentoring. Find out why so
many people are having huge success in Darren's Business
opportunity: http://www.
successfulincomestrategies.com
|
|
|
|
