|
|
|
Web Hosting
From Just $3.99/month!
Dollar-for-dollar, feature-for-feature, you'll
find the Web's best hosting plans right here.
But our plans aren't cheap - they're
affordable. Big difference!
Plus, all of our state-of-the-art
hosting plans come complete
with FREE
24/7 technical support.
|
|
|
|
Domain Names
. Start
your domain name search here!
Domain names for up to 70% less than our
competition. A long list of FREE extras with
EVERY domain including your own email, hosting
and blog. Service and support that's second to
none. Come see why we're rated the #1 fastest
growing and #1 Overall Best registrar!
|
|
|
| Let
gospace1.com put you in the red-hot domain
name registration and Internet business. We've
done the heavy lifting -- product development,
customer support, infrastructure -- we've even
built your Web site. So take your business live
on the Internet and start earning money TODAY!
|
|
|
| Get great value
ebooks from our superstore. Hundreds of
titles to choose from.
|
|
|
| Get a real
online business today. Visit our main site
at http://www.alphatech5.com/
|
|
|
| See our Climate Change info
directory here |
|
This is the best
information and resource directory
for Climate Change and Global
Warming. |
|
|
|
|
|
Alphatech5
Newsletter * *
ISSUE #184
|
|
15
Innovative Uses for Twitter
(That
You Probably Haven't Thought Of)
By
Kalena Jordan (c) 2008
Those
of us who are daily Twitter
users already know the power of the application and it's
potential. But there are still a lot of Twitter critics
out there, as well as those people who just don't
understand how to use it.
I recently saw this comment on a blog: "I've been
tweeting but... from what I've seen in the last couple of
weeks, it's either a 'look at me' or a 'look at this'
arena."
Sure Twitter is a great communication channel and as such,
you do find a lot of self-promotion and name dropping. But
there is so much more to Twitter. The comment got me
thinking, would the critics feel the same if they could
see more innovative ways to use it?
 |
So
I decided to put together a líst of some of the more
unique and inventive uses for Twitter. Some already exist
while others are my own ideas. Here goes:
1) Community Help Desk
- I've already used Twitter several times to investigate
an issue I've been having with my computer, or a problem
one of my clients has come across. Just yesterday I was
able to pinpoint the source of a domain redirect issue
because my followers in other countries could reach the
site even though I was being redirected.
2) Write a Collaborative
Book - you and a bunch of your favorite Tweeps
could write a novel, one sentence (tweet) at a time. The
results could range from hilarious to Shakespearean. I
thought of this while reading about the popularity of
Japanese novels composed via mobile text messages, but it
turns out that some attempts have been made at this
already e.g. 140
Novel and Good
Captain. You could do a similar thing with song
lyrics.
3) Live
Webinars/Tutorials - you could create a new
Twitter account with protected updates and ask
invitation-only participants to follow you. Then you could
hold a *closed* webinar at a pre-arranged time using
Twitter for delivery instead of expensive webinar
solutions. Twitter allows you to live chat, post links,
photos, videos, audio files and text so there is no need
for any plug-ins. You could even use a Twitter buffer like
Twuffer
to space out the content of the webinar via tweets over a
specific timeframe.
4) Free Market Research
- Who needs to pay expensive market research companies to
learn stuff about your latest product? Just send a link, a
free sample or a short survey to your followers and watch
the feedback flow in.
5) Online Reputation
Management - Twitter is ideal for tracking what
people are saying about you, your company or your product.
You can use Twitter
Search to enter keywords or hash tags. Or you can use
purpose-built widgets such as TweetBeep
which work just like Google Alerts and send you regular
emails containing any discussions involving your chosen
Twitter accounts or hash tags. These work well for
competitor tracking too.
 |
6)
Laugh a Day / Therapy - I'm consistently amazed
how many long-term Twitter users fail to use the favorites
option to bookmark tweets that they like. Whenever I read
a tweet that makes me laugh out loud, I favorite it
immediately. Then, whenever I am feeling a bit flat,
stressed or sense a bad mood coming on, I turn to my
favorites líst knowing I will be giggling in no time. You
can also rely on your followers to sense when you're down
and cheer you up.
7) Competitions
- Companies like Zappos
and Hand
Bag Heaven have been holding competitions on Twitter
for a while now. You basically elicit a response from your
followers in exchange for the chance to win something. You
could ask a question about one of your products or ask
followers to find something on your site to win a gíft
certificate. But with a bit of ingenuity, you can be even
more inventive.
DVDQuotes
posts questions starting with WMITF, (which stands for
Which Movie Is This From?) and gives away random DVDs to
the Twitter user with the first correct tweet. Actor and
Comedian Stephen
Fry declared December 1 to be Oscar Wilde Day and
asked his 30,000 plus followers to post Wildesque tweets
using the hash tag #oscarwildeday for a chance to win
downloads of his audio book. The competition took
on a viral quality and earned the comedian at least
2,000 new followers within 48 hours.
8) Virtual Alarm Clock
- Did you know you can use Twitter to set appointment
reminders for yourself or others? You can use tools such
as the Retweet
Timer and Twittercal
to tweet events from your Google Calendar as @replies to
your Twitter profile at pre-set dates and times.
9) Idea Sharing /
Community Mind Mapping - So this great business
idea comes to you in the shower and you are busting to
make it happen. But you want to be sure that your stroke
of brilliance is fabulous and not folly. This is where
your Twitter followers come in. Whether you tweet publicly
or DM only your most trusted followers to keep it under
wraps, you'll get unbiased and practically instantaneous
feedback on your big plans. Would you use it? Could it
work? How much would you pay for it? What features should
it have? Tapping into the combined brain power of your
Twitter community is a great way to flesh out a business
plan.
|
10)
Competitor Tracking - You can use Twitter to
monitor the activities of your enemi... er competitors
without alerting them. Simply create an anonymous Twitter
account and start following them. If they bad-mouth your
company, or tweet about a product that may threaten your
market share, you'll know immediately.
11) Bug Testing
- Along the same lines as 4), you can use your Twitter
followers as live BETA testers when you roll out a new
product or software version. Your followers will often
report bugs faster than paid customers because they *know*
you and want you to succeed.
12) Become Your Favorite
Character - Ever idolize a particular movie
star or TV character? Why not create an account for them
and tweet in character? A few tweeps have done this
already, with hilarious results e.g. Laura
Ingalls from Little House on the Prairie and
wheelchair-bound Andy
from Little Britain. Just make sure you don't step on
the toes of the official sites representing the character
in question.
13) Sport / Treasure
Hunt Aid - With it's 140 character limit,
Twitter is the perfect medium to deliver clues for online
and offline scavenger hunts and popular sports such as geocaching
.
14) Live Presentation
Aid - Presenting at a conference or other event
with Internet access from your laptop? You can tweet on
the big screen to a) make a point b) elicit
a response from Tweeps in the audience c) conduct
live research d) gain instant feedback on a topic
or question. I've used Twitter this way in the past and
not only is it entertaining for the audience, but it's
also a great way to overcome stage fright.
15) Build a Twitter
Application - Despite not being monetized yet,
Twitter's phenomenal growth has spurred the development of
hundreds of applications
that make money from Twitter either via advertising or
donations. Why not build an application around Twitter and
make your fortune?
About
The Author
Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As
well as running a daily Search
Engine Advice Column, Kalena manages Search
Engine College - an online training institution
offering instructor-led short courses and downloadable
self-study courses in Search Engine Optimization and other
Search Engine Marketing subjects.
 |
|
|
|