A free traffic exchange offers webmasters the
ability to promote their websites or affiliate
marketing campaigns for free, or at very low cost.
The idea is to surf around other members websites,
and for each viewing, you get so many of your own
URLs and banners added into the rotation for other
members to view. There are hundreds, if not
thousands of free traffic exchanges online today.
The trick is to find the ones that work best for
you. Not all free traffic exchanges are created
equal and the most active ones are not necessarily
the best ones for your needs.
Free traffic exchanges are a great marketing tool
for a variety of reasons. The most obvious reason is
that you get lots of people looking, and hopefully
clicking on your website or promotional pages. But
there are hidden benefits to free traffic exchanges
you may not have even considered.
Search engines love free traffic exchanges
because of all the incoming and outgoing links they
generate. Plus the rapidly changing content is
another reason the search bots love these things.
Exchanges that have more content also generate a
higher pagerank, and therefore more traffic, and
increased memberships. The key is to find exchanges
that are very active and have lots of members. The
more members they have, the more potential customers
you get looking at your offer and your chances for
sales conversions are that much better. But bigger
isn’t always better.
Some free traffic exchanges may convert sales
like crazy for one person, and be a complete waste
of time for another. If everyone were promoting the
same website or affiliate program is the same
traffic exchange for example, then chances are you
would not make many sales. Even if you were
promoting the #1 thing on the internet, if everyone
promoted the same program, your chances are much
lower that someone will purchase through your
website or link to make you any money. Also, when
people see the same ad over and over again, they get
desensitized to it. Don't fall into this trap. It's
one thing to try and sell a very popular
product/service/ebook etc, but it's another thing
when a million other people are trying to do it too.
Competition is a good thing, because it validates
your market, but too much competition is tough and
it's time to move on to something else.
We all know clicking on ads in a free traffic
exchange can be very boring, monotonous and can take
a lot of time. That's why you need to make the best
of your opportunity or you will just be wasting a
lot of your time and effort on something that just
isn't working. If you have your own niche website,
then you already differentiated yourself from the
pack. If you are an affiliate marketer, then you
need to find products/services that everyone else
isn't promoting, especially within that particular
traffic exchange.
One way to use free traffic exchanges to your
advantage is to join a few at first, and see if your
sales pick up. If your sales aren’t doing well,
then test out a few more. When you do find a few
traffic exchanges that appear to be generating sales
for you, then narrow those down until you find the
one, or two that are working. Now concentrate your
efforts on those because they’re the ones you
want. At least for now anyway. Things may change, so
keep an eye on your campaigns and if sales seem to
be falling off, then it might be time to change your
offer or find another traffic exchange that could
pick your profits up again.
As I mentioned, your individual promotion is
everything. If you're trying to promote something
everyone else is, I don't care what traffic exchange
service you're using, your sales conversions are
going to be very low, or nothing at all. You cannot
always blame the exchange. Sometimes you have to
look at yourself and think if you're doing all you
can to make sales.
If you're going to be using multiple free traffic
exchanges, and I recommend that you do, your first
priority should be to pick up a multi-tab web
browser. Many of these browsers are free and run on
PCs and MACs. The tabs feature allows you to have
one web browser open with multiple tabs each going
to a separate website. You could easily put 5 or 6
of your free exchange sites in these tabs, and earn
credits for all of them at the same time. So instead
of surfing for 1/2 an hour or an hour earning 200
hits for one exchange, you could earn 200 hits for 5
exchanges in the same amount of time. This is a huge
time saver and multiplies your earned hits by 5X or
6X.
Getting free traffic to your website is a lot of
work. If you don’t have the money to spend on full
blown PPC (pay-per-click) campaigns like Google
AdWords, free traffic exchanges are a great way to
get the traffic you need.
Copyright 2005 East Tech LLC
